Opening a current account in India traditionally required visiting a bank branch, carrying physical documents, coordinating with sales teams, and navigating paperwork-heavy processes. While this worked in an offline world, it became a major bottleneck during COVID when branch access was restricted and businesses still needed operational banking immediately.

Axis Bank, one of India’s largest private banks, relied heavily on branch-led onboarding for commercial accounts. There was no true end-to-end digital journey, only a lead generation form followed by manual follow-ups.

Nova was built to bridge this gap.

Nova is Axis Bank’s fully digital onboarding experience for current accounts, designed for sole proprietors and small businesses. It enables users to validate KYC, select the right account variant, complete compliance requirements, and finish onboarding entirely online without visiting a branch.

The challenge was not just digitisation. It was designing a compliant, scalable, and conversion-focused onboarding flow within strict regulatory constraints and legacy backend systems.

Nova became one of the bank’s earliest large-scale commercial digital transformations.