Personal
Journey

I’m from Chandigarh, a city in northern India known for its order, architecture, and green spaces. From a young age, I found myself drawn to doodling and painting—small, quiet ways of making sense of the world around me.


As I grew older, that interest in creativity led me to pursue computer engineering, where I learned how systems are built and how technology works at scale. Over time, I realised I was most interested not just in building things, but in shaping how people experience them. That curiosity naturally pulled me toward product design.


More recently, I moved to Melbourne, Australia, bringing with me a global perspective shaped by working across different teams, cultures, and problem spaces. Today, I combine my engineering foundation and creative instincts to design digital experiences that are thoughtful, practical, and built to last.

Professional
Journey

FINTECH

Axis Bank ( freecharge ) - Principal Product Designer ( March 2020 - Nov 2025 )

Axis Bank ( freecharge ) Principal Product Designer

( Mar 2020 - Nov 2025 )

Axis Bank ( freecharge ) - Principal Product Designer

( Mar 2020 - Nov 2025 )

Progressed from Senior Product Designer to Principal at Freecharge, leading large-scale banking initiatives across the commercial domain, design systems, and a team of eight designers.

CONSUMER TECHNOLOGY / AFTER-SALES SERVICES PLATFORM

AFTER-SALES SERVICES PLATFORM

Servify - Product Designer ( August 2018 - March 2020 )

Servify - Product Designer

( Aug 2018 - Mar 2020 )

Servify - Product Designer ( Aug 2018 - Mar 2020 )

Designed mobile and web experiences for global brands such as Apple, Vodafone, Medion, Lenovo, and Bose, simplifying complex repair, diagnostics, and protection journeys used by millions of users worldwide.

DESIGN STUDIO

Spinach Studios ( December 2017 - August 2018 )

Spinach Studios

( Dec 2017 - Aug 2018 )

Spinach Studios ( Dec 2017 - Aug 2018 )

Worked across insurance and healthcare, designing research-driven platforms including a gamified learning product for Sun Pharma and an investment portal for HDFC Life, focused on clarity and usability in complex domains.

DESIGN STUDIO

Crive Design Studios ( November 2016 - November 2017 )

Crive Design Studios

( Nov 2016 - Nov 2017 )

Crive Design Studios ( Nov 2016 - Nov 2017 )

Designed websites, client portals, and brand assets for early-stage and growing businesses, helping them shape clear, usable, and scalable digital identities.

INTERNET COMPANY

Times Internet ( December 2015 - June 2016 )

Times Internet

( Dec 2015 - June 2016 )

Times Internet ( Dec 2015 - June 2016 )

Started my design journey working on product marketing and communication design for a consumer mobile app ( smartapp ) centred around data usage and recharge experiences.

How I Think About Design?


Over the years, working across fintech, consumer technology, and design systems has shaped how I approach product design. I believe strong digital products emerge when clarity, systems thinking, and human understanding come together.


For me, design is rarely about adding more. It is about simplifying decisions, making complex systems understandable, and creating experiences that scale across teams, products, and users.


If this way of thinking resonates with you,

I’m always open to conversations about design, systems, and building thoughtful products.

How I Think About Design?


Over the years, working across fintech, consumer technology, and design systems has shaped how I approach product design. I believe strong digital products emerge when clarity, systems thinking, and human understanding come together.


For me, design is rarely about adding more. It is about simplifying decisions, making complex systems understandable, and creating experiences that scale across teams, products, and users.


If this way of thinking resonates with you,

I’m always open to conversations about design, systems, and building thoughtful products.

Copyright

Vyom V 2026

Designed with intent. Interpreted freely